onebrightlight

Why do we present one initial web design concept? Isn’t that a little arrogant? What about giving the clients the option to choose? Isn’t that what they are paying for?

These are some of the types of questions we’ve been getting lately. Strangely, this issue didn’t come up much before, but now that it has, I figure it’s a good time to take a moment to talk about it.

First, a little background. The first three or four years we were in business, we would present three initial concepts. That seemed like the standard thing to do.

But after awhile we started to notice something happening. Most of the time, two of the concepts would be pretty similar. It seemed like there were only so many ways to skin a cat effectively and after we came up with the best solutions we could, it didn’t make any sense to do further changes beyond maybe a different color treatment or similar.

This is a really good read, and nails it on the head for the majority of our clients out there. I'm never a fan of having to generate multiple concepts. Not because I'm lazy, but because I know in my heart that I have a clear idea for what they should have. If I'm off, we discuss and go from there.